What a great topic, SleepyOldMan. Last year, I didn't get into any of the programs for which I applied, and I would have really appreciated something like this. My experience is a little different than a lot of traditional students, as I've been working as a writing center administrator (I supervise and coordinate the directors) and NTT faculty at a state university (so it was a real blow last year when I didn't get in, as I'm actually working in the field right now). *By the way, if anyone with an MA is looking for a job teaching writing, we're hiring! And if anyone with writing center administration experience and an MA is looking for a job, we will be hiring this summer! Drop me a message.* Anyhow, I'm applying to Comp/Rhet programs, and my research focus is the intersection of writing centers and digital media literacy.
When we see people's success, what we don't usually see is all of the failure and learning that preceded the success, so I want to emphasize that I have stumbled a LOT over the course of my career in my attempts to reach my goals. My "recipe" for success is as follows:
1 part buying people I admire coffee and asking lots of questions
1 part making friends and collaborating with people I admire
1 part mentoring people who are a few steps behind
1 part being involved in everything I can and taking on projects/creating projects as much as I can handle
3 parts assessing the state of the field critically and specializing as early as possible in something that not many people are doing but that will only become increasingly relevant (rather than simply "doing what I love," though I do love what I do)
5 parts being willing to take risks and fail (and I did, many times)
100 parts actively making the choice to use the failures as a learning opportunity
Here's my stuff:
The Numbers
Honestly, I don't know how much numbers matter as long as they're not abysmal. My verbal and writing GRE scores are above the 90th percentile, though they're not outrageously high, and my math score is just embarrassing, but I wasn't about to learn calculus for one test. Both my BA and MA GPA are around 3.8. My BA and MA aren't from a prestigious university at all (it's a large, open admissions state school). I counterbalanced that with pragmatism. I figured out early what I wanted to do career-wise, so I started presenting at conferences (I'd ride along with faculty and sleep on their hotel room floors. Cheap!), doing voluntary internships, seeking out mentors, starting my own projects and rallying people to help, and building experience as an undergraduate. I was never "supposed" to go to college in the first place; nobody in my family goes to college and they don't always get what I'm doing. Most of the time I feel like I'm stumbling in the dark figuring out academia, so all of this is just what has worked for me so far.
The Writing Sample
My writing sample this year was a risk. I finished my MA in 2009, and I've been working in the field ever since, so I have drafts from conferences that I considered revising for the sample, but I ended up choosing an ethnography that I wrote during my MA and revising it for currency. I chose that piece strategically because it quotes scholars from schools where I wanted to study and because it reflects my research interests closely (and stands to show that my research interests have been a part of my work for many years).
The SOP
My SOP was the document that changed most between my failed year last year and my successful year this season. My first SOP was more of a narrative, but that chanced when I gathered all of my friends SOPs, especially those who got into programs, spread them out on a table, and looked for patterns. The successful ones seemed to follow a specific formula, so I modeled mine after the patterns in structure and tone. The first few paragraphs of each SOP were the same, but the penultimate paragraph was very tailored for each program. In cases when I knew which scholar I wanted to work with, I talked about his/her research and how it connected with my own. I focused on academics in the statement of purpose, talking about conference presentations, special projects, and even my writing in graduate school, even though it had been a while.
The LORS
My LORs were written mostly by people I'd worked with (because, as I said, I've been working for five years now). The first was written by a fairly big name scholar in writing center studies who had been a supervisor during my first job out of grad school (I applied for and accepted the job because I wanted to work with him). The second letter was written by my current department head, who is a tenured composition scholar. The third letter, because I thought it might be good to find a former professor, was written by a tenured professor who had supervised my teaching as a graduate student. I chose him because I had worked with his wife for years, so I knew I had stayed at least a little bit in their consciousness, and because he had always been very aware of my interest in writing centers and supportive of providing opportunities that fostered that research interest. I did make it a point to go to his Christmas party when I was back home for the holidays (because I hadn't really talked to him in years), give him materials to refer to for his letter, including essays I'd written for his class, my CV, and my website URL, and ask him specifically to focus on certain aspects of my work that the other two professional colleagues wouldn't be able to speak to.
The CV & Chances to See Me
After crawling out of the hole that the crushing blow of being roundly rejected by all of the PhD programs I'd applied to last year had shoved me into, I called up my mentor to talk about how I could do a better job the next time around, and the advice he gave me was to give them as many chances to see you as possible. Last year's application didn't have a cover letter, but after being rejected, I was frankly pissed, so the cover letter I wrote was aggressive and bold, and it outlined my work experience and stated, very openly, that to progress, I needed the kind of scholarly foundation that I could only get from their PhD program. I put it on departmental letterhead for a little extra clout, and followed it with my CV.
I did what I could to give people chances to see me. In my work, if I had a chance to travel and talk to people, I took it. I emailed scholars at other schools for advice on projects we were working on at mine. Over the summer and after application season, I emailed faculty at schools I'd been rejected from to ask what I could do better next time - and they were often people I'd met through work anyhow, so I was both receiving advice, and reminding them that they had worked with me. Sometimes trying to find a way to phrase the emails was difficult and awkward, because I wanted to maintain my dignity in the face of failure while at the same time asking for help. A phrase a friend gifted me with was "I didn't get the results I'd hoped for this year, so I was hoping you could offer some advice for next year's application."
Other Stuff
Like I said, this thread is awesome. We're also really lucky to have one another as resources - I am happy to share my documents with people, acknowledging that they're not necessarily perfect, but they're my best attempt and they've achieved some success. I'm also willing to give up some of my anonymity in the name of being collaborative. Here's my website (as simple as it is) with some documents that might be useful: paula-miller.com. I'm also happy to Skype or GHangout with anyone who wants to talk more.