I'm easy to please. One or two bars with a few local brews, some good indian food, and a movie theater will pretty much do me. It differs wildly field to field, but if you're being responsible about your future, you have to realize that the program reputation is going to make a much bigger difference in your life than a few years in a shitty town. Trade-offs, etc. I'm not a rankings junky, by any means, and I actually think they're mostly bullshit, but the reality is that they matter to your job prospects.