Thanks for all the information. In terms of references, all my references are more then happy to write them for me, but the issue is each school asks the ref to touch on different aspects of my work one way or another therefore each letter is vastly different from the other and each has to be at least a page long to be really considered 'very strong'. I know this because I sat with one of my referees who allowed me to pretty much write them for her for each one, and I can tell you that they were all very different. Prior to this experience I also thought I was the only one with this issue, but I noticed that most people applying to graduate schools tend to only apply to a few rather then more. Anyways, I guess it just depends, I might then consider applying to American schools if they offer entrance scholarships, funding, etc. to incoming students that are international, I have not done any research on any American schools so I guess I'll have to start soon.
I also tend to think that applying to too many schools at once reduces the quality of each application, as it decreases the amount of time you're able to fully put in the effort to individualize each application, I do think that admissions committee can pick up on that kind of thing. I may be wrong though obviously, I can only say from experience that I wrote each statement separately from each-other and I couldn't imagine doing that for 10 schools.