I also looked up SMU and came up with a startlingly opposing view. Of the 20 PhD completions listed on the SMU website, there were 5 lecturer/ instructor placements, 5 assistant professor placements, 3 associate professor placements, 3 post-doc positions, 3 unknown, and the placement at Strayer that you cite. While I do not claim to know much about Strayer, I do know that it is not an 'online only' school. The enrollment ratio of online to campus students is about 60/40. The SMU graduate who was placed there was listed as an adjunct instructor for Strayer, and there could have been a myriad of reasons why this person chose to teach there. As far as the 'unknowns' go, a black space below a name does not necessarily indicate that the graduate has not been placed. It is much more likely that the person has not updated the school as to his or her current status. I did not see a single one that listed "design research" as you say. I also looked up some placement listings for some of the 'top schools,' and found that (at least for the ones that I saw) only include actual placements on their lists. A few of these are at private and public secondary schools, some are post-docs, and some are non-academic positions. Yes, the English PhD program does have a short history, but that can be an advantage in many ways. From what I have heard, the program is rigorous, selective, and fully funded. The department typically choose 6 of the 12 interviewees; however, this past year, they only chose 5. Anyway, I am a 'glass-half-full' kind of guy, so that is my take on SMU. And you do know that the methodology used for those rankings is completely skewed, right?