This is my second time applying, but first time taking it seriously. I applied in 2008 for Fall 2009. At that time I was sitting on a 3.27 cumulative GPA, 1210 GRE, an okay writing sample, and a shitty SoP (unfortunately, I was unaware that it was shitty because I asked for feedback from extremely supportive people). My letter of recommendations were good, but the rest of me was a mess.
Flash forward... I did not get into a PhD program at that time, for obvious reasons. However, I was admitted into an MA program, which I decided would be a good career move. One cannot become a better candidate by resubmitting the same garbage year after year. The MA program opened me up to research experiences and helped me figure out what sub-field I wanted to do research in. After I graduated, I worked as an RA, wrote a new SoP that had direction, and studied for the GRE. In orther words, I busted my ass. Now, with a new writing sample, even better letters, better SoP, and better GRE... I am applying again. If I don't get in this year... I know this is the best I can do as an applicant and so will stop chasing this dream. I might go into market research... maybe put in another application next year--maybe.
Heres to hoping you get in the first round ;D