All the more reason to have a more useful solution for everyone involved - instead of being ambiguous, or even misleading, about when results are being posted, why not communicate the reality of the situation up front in clear language? Why set everyone up with incorrect expectations from the start?
In other words, people are calling because NSERC has advertised that results are bring delivered on a timeline that they know they will not likely meet. How many phone calls and emails could they save by being honest up front? There's little reason to be sympathetic to the organization who's dug themselves into the hole.