*disclaimer* I come from a Canadian context so I'm not sure if it'll be the same everywhere
For most CPA accredited counselling programs I've noticed they have higher acceptance rates (although sometimes this difference is 6% compared to the 4% acceptance rate of a CPA accredited clinical psych program I applied to), lower GPA requirements, and usually offer a course-based option that is less rigorous, suggesting counselling is easier to get into.
HOWEVER, I think it mostly comes down to your background and goals. Are you extremely research oriented, have extensive research preparation, have a psychology publication? Do you want to work with clinical populations? As most clinical programs are more heavily research-focused and prepare you to work with actually clinically diagnosable populations, this might indicate you are a better clinical applicant.
Are you extremely counselling focused or have extensive mental health-oriented preparation (e.g. volunteering with a crisis hotline)? Are you more interested in therapy than research? Do you have a particular non-clinical group you'd like to work with (e.g. immigrants)? This might indicate you are a better counselling applicant.
There's so much overlap between the 2 that you can pretty much shape your application to make it suitable for both. I've applied to both types of programs and got accepted to both! I'm just still in the phase of trying to decide what I want (which should be your top priority above which is easier to get into, as despite the overlap, the programs are very different).