Through reading this forum I have truly come to see that this process is majorly abour fit .. my advice for future applicants would be first, apply to more than one school and second, read about the schools and their focus areas. See how these programs align with your goals and interests and speak to this in the statement. If it’s the right school your statement should write itself.. I noticed when I was writing my u of t application I really couldn’t get it out of me.. and I was waitlisted! When writing for Laurier and ryerson the flow was evident.. and I was accepted to both!!
Anyway.. best of luck