Hello all! Second cycle applicant as well, just digging up Grad Cafe as I get ready to submit my first round of apps this Monday (?). I'm currently in a fully-funded MA program after the 2019 cycle.
I saw an early, early response asking about what we changed for this second go at PhD apps. My writing sample is completely new (like, I literally wrote it from scratch at the urging of my LoR writer because she said I needed a more complex 'base' text to do close readings of), and I re-wrote both my statement of purpose and personal statement. I think they're stronger now- I name my interests right out the gate and have a clearer picture, theoretically, of where I want to go. that I hope is articulated there. My LoR writers also seem stronger this time around because they just know me better (faculty advisor, associate prof I've taken two classes with, and a full prof who I've done a few Zoom meetings with in the hopes he can emphasize theoretical expertise).
Good luck to you all!