I really empathize with this. I applied in 2013 and was rejected across the board. I have a few apps to go this cycle with two wait lists (which I may never get off of), and three to hear from (but Harvard and Oxford are famously difficult spots to secure). I got pretty down on myself this week about it. It's tough. Like all of us, I often feel wholly invested in this path and the waiting game is exhausting.
I guess the only things I can suggest we do is try to stave off melancholia until all of the decisions are in, allow ourselves to treat ourselves when the wait gets bumpy, and keep our attitudes forward-directed if things don't go as planned. I have been trying to wrest myself of the belief that I need to continue in academia to do work that is relevant and fulfilling to my interests. I think the other posters have mentioned some nice options for continuing and diversifying your research. This is also important to keep in mind even if you pursue a PhD, as research and teaching careers are becoming a thing of the past. We all have to seriously consider what else we can do with an Anthro PhD beyond the academy.