I'm going to preface my thoughts by saying I am no expert on the admissions process, so I could be off base here.
That being said, I would argue the breakdown of desirable experience looks like this:
Ph.D.: 1. Research, clinically oriented, then 2. Clinical experience, especially within the population of interest
Psy.D.: 1. Clinical experience, population of interest, then 2. Research experience, general
I cannot speak to neuropsychology at all. That being said, I think it's important to keep in mind that a Ph.D. is a research degree at the end of the day. Ph.D. programs in general want to ensure you understand how to conduct research and, perhaps more importantly, you understand the literature itself. You want to show a strong theoretical understanding that drives your research work.
With this in mind, I would argue the clinical research coordinator, perhaps counterintuitively, looks better. That being said, I feel weird offering advice on a process I barely understand that steers you away from a substantial pay increase. Ultimately the decision will have to be yours. Perhaps you should speak with available mentors about what they think?