Needle in the Hay Posted March 31, 2018 Share Posted March 31, 2018 Hi all, The current slogan for Grad Café, “Where something is always brewing,” really isn’t cutting it. In fact it gives no indication whatsoever about the purpose of the site. I am going to start brainstorming other possibilities and I wanted to enlist your help. Maybe we can send the top three suggestions to the website managers. I realize that this is not about Philosophy, but (a) you philosophers are my people and (b) I think that philosophical training can help one to think creatively and logically about these things. Thank you, NitH prtrbd and akraticfanatic 1 1 Link to comment Share on other sites More sharing options...
Eigen Posted March 31, 2018 Share Posted March 31, 2018 It seems like you're starting with an assumption (the slogan isn't cutting it) and then working from there. Perhaps you'd like to share why you think the slogan isn't cutting it? Stencil 1 Link to comment Share on other sites More sharing options...
akraticfanatic Posted March 31, 2018 Share Posted March 31, 2018 I mean downwardabsolute and Needle in the Hay 2 Link to comment Share on other sites More sharing options...
coffeepls Posted March 31, 2018 Share Posted March 31, 2018 TheGradCafe.com: AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHHHHHHH Needle in the Hay, Carly Rae Jepsen, mmckenn5 and 7 others 4 6 Link to comment Share on other sites More sharing options...
Needle in the Hay Posted March 31, 2018 Author Share Posted March 31, 2018 16 minutes ago, Eigen said: It seems like you're starting with an assumption (the slogan isn't cutting it) and then working from there. Perhaps you'd like to share why you think the slogan isn't cutting it? As I said in the original post, it does not in any way clarify the purpose of the site. Maybe I’m wrong, but that strikes me as a defect. Link to comment Share on other sites More sharing options...
Eigen Posted April 1, 2018 Share Posted April 1, 2018 It fits quite well with the coffee theme of the board, and the all hours discussion. A slogan is a motto, not something that's supposed to explain a purpose. That said, why does it need to clarify the purpose of the site? It's not like there are problems with getting new members, or with people not understanding the purpose of the site. falafelizer, Dysexlia and Stencil 3 Link to comment Share on other sites More sharing options...
Needle in the Hay Posted April 1, 2018 Author Share Posted April 1, 2018 (edited) From Wikipedia: “Dass, Kumar, Kohli, & Thomas' (2014) research suggests that there are certain factors that make up the likability of a slogan. The clarity of the message the brand is trying to encode within the slogan. The slogan emphasizes the benefit of the product or service it is portraying.” How does the current slogan emphasize the benefit of the site? I don’t think it does. Perhaps this is a different criticism than my original one, but perhaps not—the purpose of the site presumably coincides with the benefits it provides to the user. Edited April 1, 2018 by Needle in the Hay Link to comment Share on other sites More sharing options...
Eigen Posted April 1, 2018 Share Posted April 1, 2018 Another fundamental rule of marketing is that if it isn't broken, don't fix it. Changing a slogan that's been around and (judging from the user base) working for years doesn't seem like the best move. Its an interesting thought experiment, but I think starting with a statement that e slogan is "bad" when it's been working well for over 10 years might be a bit overstated. Link to comment Share on other sites More sharing options...
Needle in the Hay Posted April 1, 2018 Author Share Posted April 1, 2018 16 minutes ago, Eigen said: Another fundamental rule of marketing is that if it isn't broken, don't fix it. Changing a slogan that's been around and (judging from the user base) working for years doesn't seem like the best move. Its an interesting thought experiment, but I think starting with a statement that e slogan is "bad" when it's been working well for over 10 years might be a bit overstated. OK fine, perhaps a bit overstated. Any ideas though, anyone? Link to comment Share on other sites More sharing options...
Eigen Posted April 1, 2018 Share Posted April 1, 2018 2 hours ago, coffeepls said: TheGradCafe.com: AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHHHHHHH I like this one. Succinctly sums up what most of the posting here is all about. And warns new people what they're getting into. akraticfanatic, Needle in the Hay, coffeepls and 4 others 7 Link to comment Share on other sites More sharing options...
falafelizer Posted April 1, 2018 Share Posted April 1, 2018 (edited) I think the name and slogan unite a common interest (grad stuff) with the notions of openness, availability, and friendliness. Compact and inviting, imo. Gotta love what coffeepls said. Though in my experience that motto tracks the circumstances connected with us being here rather than what the forum itself is about. Edited April 1, 2018 by falafelizer EngineerAlvara 1 Link to comment Share on other sites More sharing options...
TakeruK Posted April 1, 2018 Share Posted April 1, 2018 lol before I read this thread, if you asked me what the slogan was, I would have said, "TheGradCafe has a slogan??" I think I've been here way too long to have an objective opinion on what would draw people into this website in the first place! But in terms of what I'd like to see for a motto that represents our community, I'd pick something lighthearted ("aaaaaahhhhh" and the current motto works well) as my view of this place is a support environment where people go to get advice and/or blow off steam. I think there was a thread awhile ago about changing the whole banner/logo/motto altogether. A few people expressed interest but I am not sure any actual new designs were proposed! Link to comment Share on other sites More sharing options...
rising_star Posted April 1, 2018 Share Posted April 1, 2018 4 hours ago, TakeruK said: I think there was a thread awhile ago about changing the whole banner/logo/motto altogether. A few people expressed interest but I am not sure any actual new designs were proposed! If they came up with anything, they didn't send them to me or bgk (the administrators here) so I'm guessing the idea died. I'm pretty sure I encouraged them to send me what they come up with though! We (bgk and I) are always open to suggestions for improvements. However, because we also both work full-time and do this as a service more than anything else, we do need people to take the initiative and not just hand us dozens of ideas that we don't have the time to implement. Needle in the Hay and TakeruK 2 Link to comment Share on other sites More sharing options...
EngineerAlvara Posted April 3, 2018 Share Posted April 3, 2018 On 4/1/2018 at 3:41 AM, falafelizer said: I think the name and slogan unite a common interest (grad stuff) with the notions of openness, availability, and friendliness. Compact and inviting, imo. Gotta love what coffeepls said. Though in my experience that motto tracks the circumstances connected with us being here rather than what the forum itself is about. hahah maybe the slogan could be "grad stuff" jk falafelizer 1 Link to comment Share on other sites More sharing options...
Neither Here Nor There Posted April 9, 2018 Share Posted April 9, 2018 I don't have an idea, but in general, I agree with Needle in the Hay. The current slogan is vague. Something is always brewing could apply to every forum ever. We need something that covers the exhaustion (maybe not a good word) of graduate school Link to comment Share on other sites More sharing options...
TorreAttack Posted April 9, 2018 Share Posted April 9, 2018 GradCafe: For 17th grade and up Neither Here Nor There, SlumberingTrout, quinessloopypun and 1 other 4 Link to comment Share on other sites More sharing options...
Rose-Colored Beetle Posted April 10, 2018 Share Posted April 10, 2018 If the site were confined to the humanities, we might come up with all kinds of fantastic, mournful, self-deprecating slogans. Alas. Link to comment Share on other sites More sharing options...
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