I want to reiterate what someone said above which was definitely apply to MA programs. My first cycle I got rejected from all the PhDs I applied to but am now finishing my MA and have been accepted to all the programs I've heard back from so far. I expect some rejections, of course, but this has been a very different experience. I know many people on this forum have applied multiple times, so if the first round doesn't turn out as you hope it will then don't let that stop you. Having an MA or two as a backup plan is a good idea. If you don't end up needing it, great!