I had one school that made it impossible to find the online application anywhere -- however, it was easy to find the link to print out a paper copy of the application. I mailed them a physical copy of my application, only to have them send it back and say that they only accept online applications. I had to call their office for the URL of the actual application. In retrospect, I should not have applied there. If you want people to apply to your university, make it easy to find the online application. This shouldn't be something you have to clearly outline for someone....